MOMENTUM WORLDWIDE

Associate Creative Director of Copy

May 2022 - October 2024

Remote, Team based in NYC

 

✦ Led the copywriting team in developing experiential marketing and BTL campaigns for on-retainer clients such as Patron, Grey Goose, and Corona as well as new clients such as Square, Unilever, and LVMH

✦ Directly managed and mentored Copywriters on my team

✦ Collaborated closely with Creative Directors, Designers, Brand Managers, Production Designers, and Business Leadership
✦ Led copy-focused BTL rebranding for Patron, Bombay Sapphire, and Angel's Envy with excellent consumer testing and increased purchases

✦ Presented headlines, copy exploratory, and experiential creative concepts to clients weekly

✦ Integrated the latest data in Decision Science to craft headlines and copy that positively resonates with consumers and fulfills client goals

 

 

ClickUp

Lead Copywriter

February 2021 - May 2022

Hybrid, Team based in San Diego

 

✦ Owned everything copy for this tech unicorn startup, including landing pages, advertisements, events, blogs, billboards, video scripts, marketing creative, and more

✦ Shaped and preserved ClickUp's unique brand voice
✦ Collaborated closely with the VP of Creative, Design, Video Production, Sales, Strategy, and Social Media team

✦  Oversaw all public-facing copy from and by CEO Zeb Evans

✦ Managed, edited, and reviewed the written work of our writers, sales team, and onboarding team

✦  Crafted high-performing, SEO-driven editorial blog posts around work/life, and neurodiversity that consistently received praise from readers

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Mullenlowe US

Senior Social Writer

May 2020 - Jan. 2021

NYC

 

✦ Led paid and organic social content for brands like AXE, JetBlue, Hawaiian Tropic, Unshackled Wines, Radiesse, and more

✦ Led teams of Designers and Community Managers
✦ Copywriting, editing, and ideating for brands on social media 

✦ Conceptualized and executed photo/ video shoots 

✦ Presented concepts and work directly to clients with a stunning track record of on-the-spot approvals

✦ Tracked current trends in analytics, social media, culture, and brands to stay cutting-edge and impactful

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Vaynermedia

Community Manager + Copywriter

May 2019 - Feb. 2020

NYC​

 

✦ Managed all social media calendars for my dedicated brands
✦ Crafted copy for commercials, social spots, and always-on content
✦ Developed unique social voices and identities for brands
✦ Ideated, pitched, and executed exciting visual social content
✦ Worked closely with the Art Director in videos, gifs, and still posts

✦ Managed influencer partners and coordinated collaborations
✦ Engaged 1:1 with people on all brand platforms, handling all consumer feedback, tracking daily engagements
✦ Stayed on top of relevant cultural moments, and worked with strategy and insight teams to guide future opportunities with my brands

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BuzzFeed

Senior Creative Producer 

​Jan 2017 - Feb. 2019

NYC​

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✦ Ideated, pitched, strategized, and executed high-performing and engaging brand content (videos, product posts, custom design, and photography content, quizzes, etc.) for top brand partners, including Macy’s, Netflix, Ulta, and many more
✦ Conceptualized, planned, and led cutting-edge design direction on photo shoots for client campaigns, including sourcing and hiring top talent, makeup artists, and stylists

✦  Managed Associate Creatives on my team, approving ideas and campaign work, guiding them through the entire production process, and acting as an advocate for their growth in the Creative department

✦ Acted as subject matter expert who provided guidance and counsel for the beauty, retail, and CPG verticals
✦ Developed BuzzFeed’s diverse beauty and style subpage, As/Is

✦ Collaborated cross-functionally with sales, strategic planning, data, and distribution teams to strategize and produce top-performing content spanning all verticals

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Creative Producer

June 2016 - Jan. 2017

NYC​

✦ Produced sponsored, affiliate, and editorial content which consistently outperformed benchmarks by an average of 2M views, increased consumer purchasing, and utilized learnings from the analytics dashboard to inform future campaign strategy
✦ Collaborated with agencies, clients, and talent on large-scale campaigns, leading the CPG and Retail verticals.
✦ Turned RFPs into IOs by conceptualizing and pitching creative strategies and ideas that aligned with client objectives, budgets, and the BuzzFeed ethos for outstanding native advertisement.
✦ Wrote ad copy for listicles, quizzes, long-form posts, and social assets across all verticals and platforms
✦ Hosted creative brainstorming sessions with clientele, gaining partner buy-in and feedback on concepts, methods, and formats

 

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Creative Fellow/ Junior Creative

Sept. 2014 - June 2016

NYC

 

✦ Produced large-scale campaigns for major advertisers, working within large budgets and tight deadlines  

✦ Wrote and produced editorial posts which consistently made the front page and garnered an average of 1M views each

✦ Pitched concepts to clients in person and on kick-off calls​​

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Beautilation

Owner/ Operator/ Designer

2012 - 2019

NYC

 

✦ Founded an international shirt line sold exclusively on Etsy.com

✦ Created made-to-order original tanks and tees and managed our outsourced bulk screen printing production

✦ Handled all aspects of business, including design, branding, marketing, sales, production, shipping, and customer service

✦ Grew the brand using social media, Tumblr blogging, and partnering with influencers and celebrities